You want to expand your Rotary club’s reach and exposure on social media, right? Have you ever thought about involving ALL your members?
Your club’s social media reach can grow dramatically if all your club members are helping to spread your club’s message, but including everyone in your efforts is more complicated than just telling your members to like the club Facebook page.
Marketing and promoting your club on social media is getting even harder these days. So how can you get your club seen a little bit more? Easy – by getting your whole club talking about your club on social media!
Member satisfaction is also likely to rise, when you showcase your members on your club’s social media channels; things like celebrating a member’s birthday or even a short profile will give a real face to the club.
As a bonus, the club’s Facebook page engagement is sure to increase, because your members will like, comment and re-share the updates that feature them.
So, post lots of pictures from club events, club meetings and the like, and especially take the time to tag and tell those members in those updates so they’ll be notified that they’re featured.
Getting your members to buy into helping promote the club on social media can take time, particularly if some of them are new to Facebook. But by following some of these tips, it’s never been easier to start including your marvellous members in promoting the great things your club does.
Article by Evan Burrell